Enter me in the 30-Day Body Transformation Challenge


Enroll in the contest by filling out this form now

Challenge Begins July 13th, 2023

(Enrollment Period to enter the contest expires July 12th, 2023 at Midnight.)

Click to Enter the Challenge


Proven Transformation Nutrition and Training program to achieve the results you’ve been wanting!

Real food - real nutrition- real results

We're glad you’re here!

If you’re reading this right now... welcome to the next step of your journey and congratulations because you’ve just made an INCREDIBLE investment in your body. And I guarantee this 30-Day Challenge will be an effective program for you.

In fact, when you look back a month from now, you’ll discover how healthy eating and daily exercise can be fulfilling, easy and fun. What’s more is that you’re going to wish you had done this a LOT sooner.

The Pure Plates "30 Day Summer Slimdown Transformation Challenge", is a 30-day program to help kick start you off to eating and living fit & healthy. Because we want you to get healthy for life, not just Summer.

Here’s how it works. You have one of two ways you can begin the challenge on July 13th

#1 - A Pure Plates nutritional coach will assist you in your meal selection with a one-on-one consultation about your eating habits. The consultation is always free regardless if you choose to partake in a challenge or just want to learn about healthy eating.

#2 - You can choose the meals and schedule you want to follow yourself.

Enroll in the contest by filling out this form now

Challenge Begins July 13th, 2023

(Enrollment Period to enter the contest expires July 12th, 2023 at Midnight.)


  1. Contest runs from July 13th to August 12th, 2023
  2. Success in the program will be measured by total percentage of weight lost by each contestant. The highest percentage of weight lost at the end of 30 days will determine the winner(s)
  3. You must order at least 40 meals from Pure Plates during the 30-day challenge to be eligible to win. This will help you to focus on eating good nutritious food that is loaded with nutrients and healthy fiber that will ensure you get results both internally and externally.
  4. There will be both a male and female weight loss category. The winner of each division will each be Awarded $500 in meal credits to Pure Plates.
  5. Each Week, you must send in your updated weight by either weighing in at home and taking a picture of the scale, or stopping by our Chesterfield store to weigh in. Send all updates to rmoebes@pureplatesstl.com

NOTE: The average person loses 8-18lbs during the Pure Plates 30 Day Challenge process.

The program is designed to:

  • Help you lose body fat
  • Build lean muscle (if desired)
  • Increase energy levels.

Winners will be determined by 3 factors:

  • Weight Loss Percentage determined by overall body weight.
  • Change in Lifestyle and Habits (Tell Us Your Story)
  • Engagement - Weekly updates keeping us informed of your progress, challenges, and successes.

Our customers did it and you can too!

Not only have many of our customers used this program to lose quality weight and break bad eating habits... but our friends, family, and so many others who have used it have gotten amazing results as well.



Our customers did it and you can too!

Not only have many of our customers used this program to lose quality weight and break bad eating habits... but our friends, family, and so many others who have used it have gotten amazing results as well.


what customers are saying...

When I started Pure Plates in early May I weighed 300 pounds. My goal was to lose 75 pounds by Halloween and 100 by Christmas. Today, 9/6, I weigh 217 pounds, OVER 80 POUNDS LOST IN 4 MONTHS.

-Lee R.

Just finished my first week of meals. Not looking to lose a lot of weight but it is so easy to eat healthy with Pure Plates. There wasn’t one thing I ordered, and I ordered 12 meals, that I didn’t love. So easy to have meals ready to go. I was spending my entire Sunday meal prepping for the week, and for less money I can get my meals, lunch and dinner for the week! Thank you, thank you!

-Michelle L.


I'm 51 years old and I have type 2 diabetes. I have struggled with my weight my entire life. 6 months ago, I said enough! I was 260 lbs. I started trying to do a keto diet on my own and I had minimal success. Then I found Pure Plates. When I made a decision to commit to the program the weight just started falling off. I mean literally falling off. With minimal exercise! Today I weigh in at 198 lbs. and I am now losing 3-5 lbs. a week. Not only that but my diabetes is completely under control. Last summer my A1c was 11.4 and now it's normal. Thank you, Pure Plates you have given me a whole new life.

-Jim. St Ann Mo.

So whether you are doing the 30-Day Challenge as a jump start to weight loss, you’re just wanting to eat healthier, or you’re looking to turn some heads at that next wedding, reunion, or pool party, you can feel sure and comforted that if you follow the program as it’s designed, you’ll get incredible results.


Weight Loss is 80% Diet and 20% Working Out

Why Your Meals Are So Important

The key to weight loss is achieving a negative energy balance or taking in less calories than you burn. To shed a single pound, you need to achieve a 3,500-calorie deficit. So, if you're following the 80/20 ratio, you'd want to burn approximately 750 calories through exercise and cut an additional 3,000 calories through dieting. That’s a total deficit of 3,750 calories for the week.

The reason dieting is so much more effective than exercise or working out is because it takes a ton of activity to create a 500 to 700 calorie deficit through working out. Essentially, you’d need to run seven to 10 miles a day to lose one pound a week. The average person can’t keep this up, especially without increasing their caloric intake.

People think, If I run the marathon, train with weights, or start going to boot camp, I’m going to lose weight’ but they’re often disappointed when they don’t.

You don't need to hit an exact 80/20 ratio to shed pounds, but it is important for you to focus primarily on eating our meals during this 30-Day Challenge if you’re trying to lose weight. You can lose weight without exercise, but you cannot lose weight if your nutrition counteracts your energy expenditure through working out.

Did you know that the average meal at a restaurant usually doubles or triples what a “normal” portion size is supposed to be? And what is a “normal” portion size?

This 30-Day Challenge is going help you bypass all these questions and guesswork and get right down to the basics. Follow the eating plan we provide you and follow the bodyweight workouts you’ll receive via email from us. (Note- If you already have a workout regimen or routine at a gym, that’s fine as well)

These workouts will be different for each day of the challenge and are perfectly designed to get your body moving and allow you to do so from the comfort of your own home.

Just Imagine....

Waking up 30 Days from now, looking in the mirror and actually being amazed with what you see! You absolutely do have the ability to be in an entirely different body.

In just 30 days, you’ll begin to see and feel dramatic changes with your body, and not just the obvious physical changes, you’ll also notice the psychological and physiological changes as well.


  • A decrease in body fat & inflammation
  • Increased metabolism
  • Reduced hunger pangs
  • Increased sense of well-being
  • An abundance of energy
  • Lower bad and increased good cholesterol levels
  • Decreased risk of heart disease
  • And the most important change of all... increased self- confidence

Reaching your goals over this 30-Days will take effort and dedication. Throughout your transformation, you’ll receive expert nutritional guidance from our coaches if desired, while being motivated and held accountable to stay focused as you progress through the program.

However, it’s important to realize that ultimately, only you have the ability to make sure you follow this program to the best of your ability in order to experience maximum results.

Our 30-Day Challenge is filled with the nuts and bolts needed to break bad eating habits and catapult you on a path true health and longevity.

You’ll discover dozens of helpful tips, motivational tactics and invaluable information allowing you to make informed decisions about nutrition & exercise.

By following this complete, integrated program, along with the support of our nutrition coaches and your strong commitment to creating new and lasting habits for a fit and healthy lifestyle, you are well on your way to a whole new you!

Now let’s get started....

Enroll in the contest by filling out this form now

(Enrollment Period to enter the contest expires July 12th, 2023 at Midnight.)

Click to Enter the Challenge

Steps to prepare for success

  1. Follow the 30-Day Challenge Eating Plan we provide for you (or that you order for yourself) Remember that you can’t out exercise a bad diet. If you stick to the eating plan and we have it outlined, you WILL get results. You’re only cheating yourself if you don’t stay disciplined and give it your all. It’s only 30 days to a new you!
  2. Make your daily exercise a MUST! Whether it’s taking a brisk 20-30 minute walk everyday or doing full on workouts at the gym, you MUST be doing something daily to get your heart rate up. Check your email inbox for a folder of bodyweight workouts you can do at home. Just as you know you’re going to eat breakfast every day, make a simple workout just as important. They will be the real catalyst that get you results even better than you were expecting. You’ll be a better (and happier) parent, spouse, friend and employee if you make your health a priority. Don’t wish for it, work for it. (And again, if you already have a workout plan, go ahead and follow that. The Most important thing is that you’re getting some sort of exercise for at least 20-30 minutes a day)
  3. Document your transformation Take your “before” pictures and record your measurements, weight and any other measurement you want to keep track of. At the end of the 30 days, make sure to do the exact same thing. NOTE: We HIGHLY recommend you use a body tracking app to help document your progress. A great one that is free in the app store is called the “Progress Body Tracker”) Sharing your progress on social media with the Pure Plates community over the next 30 days will be inspiring. Just use the hashtag #PPSummerSlimdown. If you love what you see during the challenge or when it’s done, please share your photos and results with me at rmoebes@pureplatesstl.com so we can encourage others in the Pure Plates community by showing them your results!
  4. Know your WHY Write down the top 3 reasons you are doing the 30-Day Challenge. Put them somewhere you can see them every day to remind yourself why you’re doing this. If you change your thoughts and focus on a goal, you can and WILL change your body.
  5. Surround Yourself with Success Remember that we all do better when we have others around us encouraging us and pushing us through the tough moments. Surround yourself with positive people. Doing so provides you an encouraging, emotionally healthy environment in which to invest in yourself. Don't be afraid to ask for help or support, if you have any questions regarding your 30-Day Challenge journey, you can call our nutrition coaches at the store any time during our open business hours.


Enroll in the contest by filling out this form now

(Enrollment Period to enter the contest expires July 12th, 2023 at Midnight.)

Click to Enter the Challenge

#1 – Hydration is key!

We simply cannot begin to stress how important staying hydrated will be to not only the success of your Fresh Start 30 experience, but to keeping your body working properly and efficiently on a daily basis moving forward. Water roughly comprises 60% of the human body’s composition. It serves as a lubricant for just about every one of our bodily functions. It also plays a vital role in detoxifying and flushing your system. Think about your car, if you go too long without getting an oil change, the engine begins to sputter, spurt and all kinds of problems begin to happen. Your body is no different, you go too long without drinking enough water each day, your body will begin to show signs of not working properly.

What’s more is that water helps control your hunger pangs, making life much easier when you’re trying to eat our healthy portioned meals.

To make sure your water take is sufficient, we recommend you drink your body weight, divided by two in ounces. So, if you weigh 150 pounds – that would be 75 ounces of water, per day.

What about tea and coffee?

Great question! If you’re a frequent tea or coffee drinker that’s ok. They aren’t really bad for you and can be thermogenic, which means “fat-burning.

But before I go any further, let me state that flavored coffees with all kind of artificial sweeteners, creamers etc. are not only going to slow you down, they’ll likely prevent you from getting good results. (Yes, this means your daily cup of Starbucks will need to go). Ideally, you want to drink your coffee black, and like it.

In terms of Tea, this includes herbal tea and iced tea, but it doesn’t include all the powdered, canned and bottled stuff that is labeled as “tea.” “Tea” means the little teabag filled with herbs that you dip in a mug of hot water That’s it.

Overall, try to enjoy a cup or two of these along your journey. It can serve as a great way to think about all the positive changes that you are creating through the 30-Day Challenge.

The 30-Day Challenge is all about giving you an easy to use plan that takes away all the obstacles that most people run into when trying to eat healthy:

  • No time
  • Don’t know what to buy
  • Don’t have time to cook
  • They can’t afford it
  • They think it won’t taste good

Not only have my own family and I used this plan, we continue to see happy customer after customer send us their success stories of how the plan has helped them turn around their lives and bodies for the better. I want to wish you the best of luck as you begin this challenge and encourage you to stick with it, so you too can see and feel the life-changing results that 30 days of healthy can provide!

Good Luck and Get After It!


Sean Sortor, Pure Plates Owner

Enter me in the 30-Day Body Transformation Challenge

Once you fill out the form, one of our Pure Plates Nutrition Coaches will reach out to you directly to set up a time to speak with you to get your fully customized meal plan set up!